A. FILM

B. PRINT

C. OUTDOOR

C-2. Non-Alcoholic Drinks

C-3. Alcoholic Drinks

C-5. Home furnishing & appliance

C-6. Home Electronics & Audio-Visual

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Entertainment , Leisure, Travel

C-11. Consumer & retail services

C-12. Telecommunications services

C-13. Banking, Investment & Insurance

C-14. Publications , Media & Self promo

C-15. Corporate Image

C-16. Social advertising, Fundraising, Donations and Appeals

C-17. AMBIENT (Non-Standard and Free-Format Outdoor Advertising)

C-18. Digital outdoor

D. RADIO

D-1. Food & Beverage

D-2. Manufactured & Consumer goods

D-4. Publications , Media & Self promo

D-5. Social advertising, Fundraising, Donations and Appeals

DC-1. Script writing

DC-2. Music and sound design

DC-3. Acting Performance

E. FILM CRAFT

E-1. Production

E-3. Cinematography

E-6. Music and sound design

E-7. Visual Effects

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard & brochure

F-5. Corporate Publishing

F-6. Illustration and Photography

F-7. DM-materials and original business gifts

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. DIGITAL & MOBILE

G-1. Commercial Websites

G-2. Non-profit digital projects

G-3. Web Banner

G-4. Online Campaign

G-5. Viral campaign

G-6. Mobile advertising

G-7. Best use of social media

G-8. Other digital communication

G-9. Digital craft: illustration & graphic design

G-10. Digital craft: copywriting

G-11. Digital craft: video

G-12. Digital craft: animation & motion graphics

H. CREATIVE USE OF MEDIA

H-1. Use of TV, Radio, Cinema

H-2. Use of Print and Outdoor

H-3. Use of Digital Platforms

H-4. Use of Special Events, Branded Content & Sponsorship, promotions

H-5. Use of Non-traditional and Ambient Media

H-6. Use of Integrated Media

I. PR

I-1. Marketing PR

I-2. Corporate Reputation & Communication

I-3. Charity, not for Profit and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis Communications & Issue Management

J. MARKETING SERVICES

J-1. Promotional campaigns

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communications

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Integrated advertising campaigns

K-2. Advertising series

H-05-29. Share your warmth


Agency	BBDO Russia Group
Creative head	Nikolay Megvelidze
Author of idea	Nikolay Megvelidze
Product	Shelter for homeless animals
Description	Zeus Foundation handed people ice figures of cats and dogs. Ice was melting releasing the card with the link to Zeus Facebook page, where everyone could find his photo and unique melting animation.
Advertiser	"Zeus" Animal Charitable Foundation
Team members	Creative director Nikolay Megvelidze / Николай Мегвелидзе Creative Group Head Yuri Mikhailov / Юрий Михайлов Art Director Michael Druzhinin / Михаил Дружинин Copywriter Svetlana Popova / Светлана Попова Digital Art Director Alexander Lubavin / Александр Любавин Designer Kirill Emelyanov, Pavel Bragin / Кирилл Емельянов, Павел Брагин Photographers Ivan Otchik, Natalia Eliseeva, Boris Moskalenko, / Иван Отчик, Наталья Елисеева, Борис Москаленко Client Service Director Ekaterina Guvakova/ Екатерина Гувакова Digital Account director Elina Yaroslavskaya/ Элина Ярославская Account managers Maria Savelieva / Мария Савельева

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