A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
H-05-28. Skoda Hostel
| Agency | BBDO Russia Group |
| Creative head | Luis Tauffer |
| Author of idea | Luis Tauffer |
| Product | Skoda Fabia |
| Description | Young russians of this generation have huge buying power comparing to his parents in their age, and Skoda saw this as a great opportunity to motivate them to buy Skoda Fabia as their first car. But how to do it if Skoda never talked with this target audience before? Giving to them the opportunity to experience the car much deeply than making just a test drive We created Skoda Hostel. The first car transformed into a hostel, where our audience could not only know the product, but also start a relationship with the brand – as innovative and cool. We made deals with booking websites, and every time when someone was looking for an accommodation in Moscow, a Skoda Hostel surprisingly appeared on the search results. The bookings were made online and the only payment accepted was “Likes”, “Tweets” and shares. The Skoda Hostel was placed in one of the most beautiful parks in Moscow, with all that a good hostel need to have: bathroom, wifi, reception, security, cleaning services, towels, amenities and a nice view. A complete range of services needed to make the staying in Moscow the most unforgettable experience of their lifes. |
| Advertiser | Skoda |
| Team members | Luis Tauffer and Andres Vergara - Creative Directors Luis Tauffer and Ivan Malakhov - Art Directors Polina Zabrodskaya - Copywriter Ilya Andreyev - Creative Technologist Natalia Ten - Client Services Director Julia Bogdanovich - Managing Director Oleg Malyutin - Account Director Valery Gorokhov - Producer Giuliana Giora - Producer |
