A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
H-04-24. Bread is the Message
Agency | Talan Group |
Creative head | Maksim Boritko |
Author of idea | Maksim Boritko |
Product | Nutella |
Description | Task. To send a message to consumers: Nutella tastes the best with bread. Media solution. We looked around and found a non-traditional media that itself delivered the right message. The media was bread – the most demanded product in the store. Implementation. We put a print on paper bags, in which freshly baked bread is packed. Free sample with Nutella became part of the print and allowed consumers to appreciate the taste of Nutella at its very best – with bread. |
Advertiser | Ferrero Ukraine |
Team members | Evgeny Posohov (art-director) Anna Shtyn (account manager) |