A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

H-04-24. Bread is the Message

AgencyTalan Group
Creative headMaksim Boritko
Author of ideaMaksim Boritko
ProductNutella
DescriptionTask. To send a message to consumers: Nutella tastes the best with bread. Media solution. We looked around and found a non-traditional media that itself delivered the right message. The media was bread – the most demanded product in the store. Implementation. We put a print on paper bags, in which freshly baked bread is packed. Free sample with Nutella became part of the print and allowed consumers to appreciate the taste of Nutella at its very best – with bread.
AdvertiserFerrero Ukraine
Team membersEvgeny Posohov (art-director)
Anna Shtyn (account manager)