A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
H-04-14. Street musicians
Agency | CHEIL UKRAINE |
Creative head | Vladyslava Denys |
Author of idea | Yuriy Duma |
Product | Audio Station Samsung DA F60 |
Description | We shot the video with the real musicians and recorded the track in the studio for the clearest sound we could get. We deleted the video background and made a projection of the musicians on the city walls in the crowded places. The sound was generated from Samsung DA F-60, only with no connection to the source of electricity. We gave the new meaning to the wording “Street musician” making the unique combination of the musicians and product. Everyone could enjoy the sound quality and power thanks to the product and discover its possibilities. People could also find out the details about the product and price by following the QR code. |
Advertiser | Samsung Electronics |
Team members | Client: Samsung Electronics Product: Audio Station Samsung DA F-60 Client’s representative: Konstantin Cherepovsky/Head of Brand/Marcom/CMI Group of CM: Agency Credentials: Creative Director: Vladyslava Denys Designer/ Cameraman/Editing: Denis Seleznyov Account director: Galina Nurmetova BTL director: Yuriy Duma Production manager: Viktor Vlasenko Music: Бахрома |