A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

H-04-14. Уличные музыканты

АгентствоCHEIL UKRAINE
Творческий руководительVladyslava Denys
Автор идеиYuriy Duma
ПродуктAudio Station Samsung DA F60
ОписаниеWe shot the video with the real musicians and recorded the track in the studio for the clearest sound we could get. We deleted the video background and made a projection of the musicians on the city walls in the crowded places. The sound was generated from Samsung DA F-60, only with no connection to the source of electricity.
We gave the new meaning to the wording “Street musician” making the unique combination of the musicians and product. Everyone could enjoy the sound quality and power thanks to the product and discover its possibilities. People could also find out the details about the product and price by following the QR code.

РекламодательSamsung Electronics
Состав творческой группыClient: Samsung Electronics
Product: Audio Station Samsung DA F-60
Client’s representative:
Konstantin Cherepovsky/Head of Brand/Marcom/CMI Group of CM:

Agency Credentials:
Creative Director: Vladyslava Denys
Designer/ Cameraman/Editing: Denis Seleznyov
Account director: Galina Nurmetova
BTL director: Yuriy Duma
Production manager: Viktor Vlasenko
Music: Бахрома