A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

H-04-10. Motiv: Ringtones in jazz perfomance

AgencyCosmos
Creative headNatalia Bryanceva
Author of ideaAndrey Chernay
ProductMotiv mobile operator
DescriptionTo promote Motive mobile operator we decided to attract people and
asked a musicians to play mobile ringtones in jazz performance.
For one day a jazz band was playing in the famous shopping mall Raduga Park.
Musicians played ringtones from visitors phones. Thousands people during one day was listening to ringtones.
A news about campaign was released in more than 100 media and have caused stormy discussion in social networks.
AdvertiserMotiv mobile operator
Team membersCreative Director: Natalia Bryantseva
Copywriters: Andrey Cherniy, Marina Tsypushtanova