A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
H-04-10. Motiv: Ringtones in jazz perfomance
Agency | Cosmos |
Creative head | Natalia Bryanceva |
Author of idea | Andrey Chernay |
Product | Motiv mobile operator |
Description | To promote Motive mobile operator we decided to attract people and asked a musicians to play mobile ringtones in jazz performance. For one day a jazz band was playing in the famous shopping mall Raduga Park. Musicians played ringtones from visitors phones. Thousands people during one day was listening to ringtones. A news about campaign was released in more than 100 media and have caused stormy discussion in social networks. |
Advertiser | Motiv mobile operator |
Team members | Creative Director: Natalia Bryantseva Copywriters: Andrey Cherniy, Marina Tsypushtanova |