A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
H-04-09. Ping Pong Pitch 3
Agency | banda agency |
Creative head | Pavel Klubnikin |
Author of idea | banda agency |
Product | Saucony |
Description | Saucony is a sports shoe brand with a 100-year history, known to professional athletes only. To rejuvenate the brand and make its new Originals series popular among youngsters, we invited them to create the promo for Ping Pong Pitch — a team tournament of non-professionals — by themselves. On the promo site and in posters we used the key image of people turning their heads as if they’re watching the game. Everyone could became its hero and thus a part of the event, which carried the spirit of new Saucony. |
Advertiser | EUROLINE Ltd. |
Team members | Pavel Klubnikin - Creative Director Yaroslav Serdiuk - Strategic Director Egor Petrov - Senior Art Director Vadym Tkachuk – Art Director Anna Kashcheeva - Copywriter Anna Olkhovets - Account Director Aleksandra Surina – Account manager Mikhail Verbitsky – Designer Oleg Pashkovsky - Digital Director Digital creative - indi |