A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

H-03-27. Lipton Social Playground: ‘Crocodile’, a game for social media

AgencyRed Keds
Creative headVasiliy Lebedev
Author of ideaRed Keds
ProductLipton community, Litpon tea
DescriptionTask: Come up with a five-minute social network game for playing with friends.
Concept: The Crocodile game where users draw a word and their friends guess it.
Implementation: For more varied gameplay, we added 5 extra playing modes. The rating system brings the competitive element to the game and allows players to earn fun achievement awards. The game's vocabulary is based on words related to Lipton Tea.
Results: 1,22 million social media users (mostly on Odnoklassniki) and about 20,000 players a week up to the present.

apps.facebook.com/igrovaya_tusovka
vk.com/app3208535_2896222
odnoklassniki.ru/game/igrovaya_tusovka
AdvertiserLipton
Team membersCreative director: Vasiliy Lebedev
Art director: Ilya Sizov
Copywriter: Danil Morozenko
Designer: Aleksey Sekachyov
Strategist: Natalya Naymark
UX strategist: Yuriy Chizhov
Producer: Dmitry Kotov
Manager: Yuriy Naon
Account director: Aleksey Bodrov