
Agency	ADVERT.UA
Creative head	Irina Kosakovskaya, Managing Director
Author of idea	Alexander Kirilyuk, Head of Creative Group
Product	Mass Media/ Sostav.ua
Description	In recent years in UA net, and especially in the social media began to appear more and more specialized resources dedicated to advertising and communications industry. Such market pioneer as Sostav.ua, began to lose the attention of their audience in social media, and faced with the problem of the perception of site. Sostav.ua wanted to defend their positions among young professional and remind old-timers about itself. Challenge we faced, was: “Show the target audience that Sostav.ua - an integral part of the advertising market and the market trusts him!” Insight: "Trust Sostav.ua those they write about?" Our non-standard solution was not to use standard means to win the audience, but to use it to achieve our goal. We decided to use in our communication readers themselves, thereby convey «Sostav.ua – we are trusted!". Because all of them are the part of advertising and communications market in Ukraine, from CEO to junior specialist. Solution: facebook¬-application AdFaces - unique project, which shows the frame structure of advertising market and Sostav.ua - as an integral part of it. With AdFaces everyone can add to the map of the advertising market a company in which he works and himself, this info place in social feed, invite colleagues. And most importantly, to see the real workers of other advertising companies, who read and trust Sostav.ua. This project has received massive response from the audience, thanks to the possibilities of social media. Due to successful realization of the idea targets have been exceeded. Also, during the project on the media support was spent 0 UAH. and Sostav.ua community growth (that was not the purpose of this campaign) by 26%. If you aren’t at map of advertising market, do you exist at all?
Advertiser	Ukrainian Advertising Coalition/ Sostav.ua
Team members	Irina Kosakovskaya, Managing Director Alexander Kirilyuk, Head of Creative Group Yuriy Kolomiets, Art Director Mariia Obzhylian, Project Manager Olga Kolomiyets, PR-manager Anastasiya Gorodetskaya – Web - Designer

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