A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
H-01-03. Oneword news
Agency | Leo Burnett Ukraine |
Creative head | Tatiana Fedorenko |
Author of idea | Leo Burnett team |
Product | online news portal delo.ua |
Description | Online media delo.ua delivers business news briefly. We create the shortest news in the world and use only one word to explain the essence of popular local events – “Putin admits Russian troops took over Crimea”, “The Ukrainian currency Hryvnia devaluating on Interbank”, “Ukrainian Parliament adopted the law on Lustration at the third attempt”. Radio spots are broadcasted inside the usual news block. Some “Oneword news” go viral, people begin to use them in daily communication and set up as ringtones. |
Advertiser | Ekonomika Communication Hub |
Team members | Copywriter: Volodymyr Navrotskyi Managing Director: Tatiana Shumilovich Client Service Director: Dmitry Gunkovsky Producer: Kateryna Denysenko Production: Studio Av-Tv |