A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

H-01-03. Oneword news

AgencyLeo Burnett Ukraine
Creative headTatiana Fedorenko
Author of ideaLeo Burnett team
Productonline news portal delo.ua
DescriptionOnline media delo.ua delivers business news briefly. We create the shortest news in the world and use only one word to explain the essence of popular local events – “Putin admits Russian troops took over Crimea”, “The Ukrainian currency Hryvnia devaluating on Interbank”, “Ukrainian Parliament adopted the law on Lustration at the third attempt”. Radio spots are broadcasted inside the usual news block. Some “Oneword news” go viral, people begin to use them in daily communication and set up as ringtones.
AdvertiserEkonomika Communication Hub
Team membersCopywriter: Volodymyr Navrotskyi

Managing Director: Tatiana Shumilovich
Client Service Director: Dmitry Gunkovsky
Producer: Kateryna Denysenko
Production: Studio Av-Tv