A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

H-01-02. Leopard

AgencySaatchi & Saatchi Ukraine
Creative headKirill Chistyakov
Author of ideaKirill Chistyakov
ProductШоколад «Корона»
Description«Korona» is an iconic chocolate brand in Ukraine. It was playing with romantic moments year by year. Red pack. Lady in red. Always. We decided to become playful and provocative! And we started with the new leopard TVC. TVC provoked a heated discussion. A month later we exposed the leopard mystification. «Korona» didn’t speak, it acted playfully! With this behavior «Korona» inspired wоmen to unleash their inner pleasure hunter to feel free and excited.
AdvertiserMondelez Ukraine
Team membersSenior Art Director: Konstantin Schneider;
Account Director: Tatiana Slivko