A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-08-03. Bacardi Party Planner
| Agency | Deluxe Interactive |
| Creative head | Ivan Stepanov |
| Author of idea | Alexey Ermolaev |
| Product | Bacardi |
| Description | Bacardi Party Planner - the world`s first device which teaches people how to buy alcohol and create a refreshing summer cocktail in an easy and fun way. Bright design, refreshing summer video and all the ingredients on hand. Buyer only need to select the type of party, specify the number of guests and choose the type of cocktails. After that buyer recieves a flyer with an exact calculation of cocktail ingredients for the purchase and a cocktail recipe. If desired, you can get this information by Email, MMS, or to share it with friends on social networks. Interactive display cases were combined into a single network with central control and remote online support via the Internet. On the screen of each of the output terminal of the total number of people who used this service in different cities of Russia The project was implemented in the network METRO CASH & CARRY |
| Advertiser | Bacardi |
| Team members | George Pavlenishvili - Creative Director Alexey Ermolaev - Copywriter Ivan Stepanov - Art Director Irina Chirkova - Art Director Boris Karakaev - Designer |
