A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-05-08. Maybe you are a serial killer?
| Agency | BBDO Russia Group |
| Creative head | Nikolay Megvelidze |
| Author of idea | Nikolay Megvelidze |
| Product | Broadband internet |
| Description | Our aim was to let people know there is a new Internet provider in their house – “Home Internet from MTS”. To achieve it, we decided to arrange a local event featuring real residents. People, totally unaware of what’s going to happen, were faced with a… living elevator! Our idea: If Home Internet from MTS reaches your home, you have to forget about your past boring life. |
| Advertiser | MTS |
| Team members | MTS (Mobile TeleSystems): Marketing communication director - Natalia Glagoleva Head of marketing communications department – Maria Yakovleva Marketing communications manager – Olga Trotsenko BBDO Russia Group: Creative team: Creative Director – Nikolay Megvelidze Creative Group-head – Alexey Starodubov Creative Group-head – Artem Ivanov Producers: Senior Producer – Irina Noruzi Producer Assistant – Natalia Abzalova Account team: Group Account Director - Vladlena Obukhova Junior Account Manager - Dina Anishenko Production: DTV MA Synopsis |
