A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-05-07. KFC Fry your job
| Agency | Initiative |
| Creative head | Lucas Zaiden |
| Author of idea | - |
| Product | Job at KFC |
| Description | The goal of this image campaign was to increase KFC appeal as an employer. To improve attitude towards a job at KFC, we launched a series of viral clips where Sergey Mezentsev (creator of ‘Reutov TV’ programme, YouTube star and a well-known blogger) literally fried awful boring and hopeless jobs. This project convinced people to reconsider their current jobs – if they really liked them and what they could expect from the future - and change their opinion about working in KFC |
| Advertiser | Yum Restaurants Russia |
| Team members | - |
