A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-04-27. Dancing Tuborg
| Agency | Liquid Seven |
| Creative head | Creative director, Anna Menshikova |
| Author of idea | Art director, Artyom Tsymbal |
| Product | Beer Tuborg |
| Description | In 2013, Tuborg have launched its new communication platform changing the TA's angle of view on the brand itself and life around. At that, the brand kept on using music as its main playground, as well as a lot of other youth brands brands do. To get the youngster’s' attention through the dense clutter of advertising communication, we had to do something really non-trivial. So we decided to change the angle of view on music: if all others just play it, we will SHOW it. On our beer. To make our beer dance to the music, we had to make a special installation and a touch of cymatics, a special field of science studying visible sound and vibration. So we created the device and a special web-site to let people operate it in real time. Our users uploaded their favorite music and watched Tuborg dancing to it on our device. Photos of these dances were available for download and sharing. The great finale of the project was epic DJ Azotti's & Tuborg online real-time set. |
| Advertiser | Carlsberg Group Ukraine |
| Team members | Creative director, Anna Menshikova Art director, Artyom Tsymbal Copywriter, Konstantin Chekanov Designer, Anton Golubev |
