A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-04-26. Insurance for two from INTOUCH
| Agency | RTA |
| Creative head | Pavel Gitelman |
| Author of idea | Pavel Gitelman |
| Product | Car insurance |
| Description | During the sale of any used car there are always two people near it who have to look for a compromise: the seller and the buyer. One wants to sell it at a higher price, and the other to buy cheaper. Seller has ten times a day to answer the same questions and to bargain with pretenders to car due to every detail. And the buyer has every day to see a ton of similar advertisements, to meet with sellers and persuade them to reasonable discount. The creators RTA decided that it is possible to help the buyer and seller to negotiate, offering both sides the best insurance option «for two». |
| Advertiser | INTOUCH |
| Team members | Account manager – Tatiana Sigacheva Creative Producer – Andrey Trykov Designer – Anton Dubko Producer – Yana Egorova Project manager – Pavel Klubkov |
