A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

G-04-24. Nokia Lumia 720. Connecting colors

AgencyRTA
Creative headPavel Gitelman
Author of ideaPavel Gitelman
ProductSmartphone
DescriptionMaking purchases through the Internet shop, buyers deal with the question how the purchased items will be combined with each other in real life?
Nokia Lumia 720 helps to create a bright and colorful look for any mod and organizes a fashion show associated with e-Commerce platform. Users have a chance to become fashion-designers. They make up fashion concepts, combining a smartphone, outfits, shoes and accessories in one look, sending them to fitting.
The best online concepts are demonstrated by professional models and every participant has a personal show.
AdvertiserNokia
Team membersCreator — Maria Fedorova
Account managers — Tatiana Sigacheva, Anna Shurigina
Head of performance department — Lyubov Tsvetyhina
Designer — Anton Dubko
Project managers — Alexei Kosilin, Denis Parshin