A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-04-24. Nokia Lumia 720. Connecting colors
Agency | RTA |
Creative head | Pavel Gitelman |
Author of idea | Pavel Gitelman |
Product | Smartphone |
Description | Making purchases through the Internet shop, buyers deal with the question how the purchased items will be combined with each other in real life? Nokia Lumia 720 helps to create a bright and colorful look for any mod and organizes a fashion show associated with e-Commerce platform. Users have a chance to become fashion-designers. They make up fashion concepts, combining a smartphone, outfits, shoes and accessories in one look, sending them to fitting. The best online concepts are demonstrated by professional models and every participant has a personal show. |
Advertiser | Nokia |
Team members | Creator — Maria Fedorova Account managers — Tatiana Sigacheva, Anna Shurigina Head of performance department — Lyubov Tsvetyhina Designer — Anton Dubko Project managers — Alexei Kosilin, Denis Parshin |