A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-01-08. SLAMSTOP Kaboom!
Agency | CreativePeople |
Creative head | Ilya Avdeev |
Author of idea | CreativePeople/Fedoriv |
Product | Universal car door closer SLAMSTOP |
Description | SLAMSTOP is a universal car door closer, which draws up loosely closed door until it locks. Now you do not have to re-open the door and slam it with the force. Task: To tell potential dealers throughout the world that there is a company which produces such a useful mechanism, and demonstrate it in action. Idea and Solution: Superstrong car door slamming causes nervous driver’s reaction as much as a slap on the ears. There is nothing good. On the website user can slam the door without Slamstop system and with it, to see the difference in emotions, understand the basic principle of the car door closer operation. Result: We managed to tell about the company and product in an understandable way: during the first three months after the website launch SlamStop has received more than 100 applications from potential dealers, and concluded contracts with dealers from the United States, CIS and the Middle East. |
Advertiser | SLAMSTOP |
Team members | Ilya Avdeev - art director Petr Parkhomenko - designer Stanislav Nekrasov - technologist Sergey Repkov - programming Alina Maslennikova - project manager |