A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-01-07. Official site Winter Game Sochi2014
| Agency | Articul Media |
| Creative head | Kulikova Olga, Aristakesyan Egor |
| Author of idea | Egor Aristakesyan, Kulikova Olga |
| Product | Winter Game Sochi2014 |
| Description | The main goal of the Games website is to provide as much sports information for fans as possible. The most important information on Games websites is the results of all competition events. The idea was to not simply show the results in real time, but to display them in as much detail and as graphically as possible. This would mean that even while watching a TV broadcast, fans could also enjoy the detail and convenient display of results and all the additional information in real-time mode. For example, the figure skating section displayed not only results of the specific program, but also all the planned elements; this feature was duly appreciated by all figure skating fans. The most significant innovation was the visualization of each athlete’s results in real time. The result: 60 mln unique visitors during the Games More than 680 000 mln page views Users spent an average of over 5 minutes on the website, which is a record for all Olympic Games websites |
| Advertiser | Organizing Committee of the XXII Olympic Winter Games and XI Paralympic Winter Games of 2014 in Sochi |
| Team members | Aristakesyan Egor, Obanin Alexandr |
