A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-09-05. Everything will be touch!
| Agency | InMotion |
| Creative head | Alexander Strelnikov |
| Author of idea | Alexander Strelnikov |
| Product | ASUS touch-devices |
| Description | Our team had a task to design and produce a stand for new ASUS touch-devices to be able to present them on Ukrainian Fashion Week. Slogan of ASUS touch-devices ,,Everything will be TOUCH!” has become a base for our creative concept. The creative idea was to show that each product of ASUS is like a piece of art. We decided to create a stand which looks like a Museum of Contemporary Arts, so that guests of Ukrainian Fashion Week could attend an exhibition of modern devices from ASUS. Each product was placed on stylish white column with cold blue illumination or hanged in silver frames (also illuminated) like precious masterpieces of genius artists in contemporary worldwide museums. Key element of ASUS ,,exhibition” which caught everybody’s attention and amazed to a great extend was our 3D volumetric picture ,,Burst of colors”. An integral part of it was a gypsum sculpture of a hand with paint stains on fingertips. A hand allegedly touched a piece of a picture. Our 3D installation reflected the slogan ,,Everything will be TOUCH!” and assured visitors that as soon as they touch ASUS devices their life will never be the same and become brighter and better. Volumetric objects of our 3D installation were handcrafted. Stand was fully illuminated and looked gorgeous in the darkness. Nearby our stand was placed a plate with the inscription: it is obligatory to touch our exhibits. |
| Advertiser | ASUS |
| Team members | Ponomarenko Zhanna, Director Khrunicheva Inna, Account Director Strelnikov Alexander, Creative Director Tulgovets Marina, Marketing Director |
