A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

F-08-44. Layer Hen

AgencyGeometry Global
Creative headAndrew Ushakov
Author of ideaAlexandra Istratova
ProductMoscow Farmer
DescriptionA business souvenir in a form of a limited-edition egg carton, combining the package for a dozen eggs with a grocery bag, all decorated in the form of a hen. The “Layer Hen” package, sent along to potential partners, was aimed to demonstrate how fresh eggs are, and how carefully each of them is produced.
AdvertiserMoscow Farmer
Team membersCreative agency: Geometry Global
Executive Creative Director: Andrew Ushakov
Art Director: Alexandra Istratova
Illustrator: Alexandra Istratova, Alexander Koshkin
Copywriter: Darya Ushakova
Client Service Director: Maria Kovaleva
Account Director: Irina Makarova
Account Manager: Maximilian Malikov
Production Manager: Maria Anufrieva