A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-08-39. Kozelsk milk
Agency | Yellowdog creative agency |
Creative head | Michael Lobov |
Author of idea | Alex Kodimsky |
Product | Milk products, Kozelsk milk factory (Russia) |
Description | Task. Kozelsk milk factory is situated in a province and produces dairy products since 1977. The special thing about the recent company modernization is saving the unchangeable politics of its management – producing natural and active milk products only. In a company range of products there isn’t such products like for example milk which is stored 30 days and more. Solution. When developing package design concept we tried to convey to the customer the key information in a very simple way, and not to overload the final design with additional meanings and graphic elements. Principal accent – product name and text blocks, where information can be changed depending on brand development and its current tasks. Illustrations that were performed in engraving style sustain a positive brand image of traditional and honest production of natural milk. Inside the product line the differentiation of tastes was reached by means of using complex subdued colours which emphasizes ecological base of the product. |
Advertiser | Kozelsk milk factory (Russia) |
Team members | Designer: Alex Kodimsky, Dmitriy Ivanchenko, Roman Rateev Illustrator: Alyona Zosim Copywriter: Michael Lobov |