A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-08-25. EFFI
Agency | AVC |
Creative head | Olga Oleinik |
Author of idea | Katerina Kalatskaya |
Product | Shoe accessories «EFFI» |
Description | Use of these accessories reduces a painful syndrome and fatigue syndrome, reduces the deformation of shoes and ensures correct foot support. Effi is a product created primarily for women. We offer not just Shoe Accessories, but means which would allow women to be freer and brighter, which will allow experiment with styles, which will allow boldly choose the shoes that they like. We are connected EFFECT AND EFFECTIVENESS. Bright, vibrant and well-remembered image reflects the positioning and key benefits of the new trade mark. Also system of differentiation has been developed for the three product groups (insoles, ? insoles and accessories for a foot). |
Advertiser | Network of workshops «Yalina» |
Team members | Creative Director: Olga Oleinik Art Director: Katerina Kalatskaya Account Director : Nataliya Elinskaya Account Manager : Anna Maximova |