A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-07-25. FROM RUSSIA WITH GLOVE
| Agency | Depot WPF |
| Creative head | Alexey Fadeev |
| Author of idea | Alexandr Zagorsky |
| Product | wine |
| Description | Eugene is a planning engineer, passionate about gastronomy and spending all his spare time cooking and making wine. “Making wine is not really the main business for me, but I love doing it. I enjoy choosing berries and fruit, tasting the maturing wine week after week and finally — sharing it with my friends, which is definitely the best part of the process”, — says Eugene, asking us to create a brand and packaging design for his home-made wine. The target audience of this small “winery” are his friends, colleagues and business partners. Eugene kindly asks them to return the empty bottles after they enjoy the wine — for him to pour new wine into them next year. Homemade wine according to a Russian tradition: 1) September. Harvesting: grapes, apples, plums, chokeberries and all other fruit one can find in a garden of a common Moscow-region ‘dacha'… 2) October — November. Wine fermentation: the jars are covered with rubber gloves not to let the fresh air in and to indicate the wine condition. 3) January. The wine is ready to try it out! |
| Advertiser | PrestigeService |
| Team members | Alexey Fadeev, creative director Alexandr Zagorskiy, art director Ekaterina Lavrova, copywriter |
