A. FILM

B. PRINT

C. OUTDOOR

C-2. Non-Alcoholic Drinks

C-3. Alcoholic Drinks

C-5. Home furnishing & appliance

C-6. Home Electronics & Audio-Visual

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Entertainment , Leisure, Travel

C-11. Consumer & retail services

C-12. Telecommunications services

C-13. Banking, Investment & Insurance

C-14. Publications , Media & Self promo

C-15. Corporate Image

C-16. Social advertising, Fundraising, Donations and Appeals

C-17. AMBIENT (Non-Standard and Free-Format Outdoor Advertising)

C-18. Digital outdoor

D. RADIO

D-1. Food & Beverage

D-2. Manufactured & Consumer goods

D-4. Publications , Media & Self promo

D-5. Social advertising, Fundraising, Donations and Appeals

DC-1. Script writing

DC-2. Music and sound design

DC-3. Acting Performance

E. FILM CRAFT

E-1. Production

E-3. Cinematography

E-6. Music and sound design

E-7. Visual Effects

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard & brochure

F-5. Corporate Publishing

F-6. Illustration and Photography

F-7. DM-materials and original business gifts

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. DIGITAL & MOBILE

G-1. Commercial Websites

G-2. Non-profit digital projects

G-3. Web Banner

G-4. Online Campaign

G-5. Viral campaign

G-6. Mobile advertising

G-7. Best use of social media

G-8. Other digital communication

G-9. Digital craft: illustration & graphic design

G-10. Digital craft: copywriting

G-11. Digital craft: video

G-12. Digital craft: animation & motion graphics

H. CREATIVE USE OF MEDIA

H-1. Use of TV, Radio, Cinema

H-2. Use of Print and Outdoor

H-3. Use of Digital Platforms

H-4. Use of Special Events, Branded Content & Sponsorship, promotions

H-5. Use of Non-traditional and Ambient Media

H-6. Use of Integrated Media

I. PR

I-1. Marketing PR

I-2. Corporate Reputation & Communication

I-3. Charity, not for Profit and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis Communications & Issue Management

J. MARKETING SERVICES

J-1. Promotional campaigns

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communications

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Integrated advertising campaigns

K-2. Advertising series

F-07-22. News Candies


Agency	Leo Burnett Ukraine
Creative head	Tatiana Fedorenko
Author of idea	Leo Burnett team
Product	online news portal delo.ua
Description	People in Ukraine are concerned that local mass media are getting subjective and cover political events from one point of view only. Delo.ua covers the news from different perspectives, therefore, people can make their own opinion about the events. We made unique news candies. Each of three candies represents the same news “The EU-Ukraine Association Agreement is not signed” (November 2013). The main ingredients of the candies are bacon (a non-official symbol of Ukraine) and chocolate, that represents Europe. But each candy has its own aftertaste. We invite people to try different kind of “flavor” of the same piece of news – sweet, spicy and sour. We delivered 500 gifts to opinion leaders and business entrepreneurs. As a result different mass media and influential public organizations included delo.ua to the list of the most objective media resources in Ukraine. We generated social media buzz and delo.ua website attendance grew x3 during the particular period (December 2013). Copy: All the flavors of the same news Objective news delo.ua
Advertiser	Ekonomika Communication Hub
Team members	Art Director: Denys Savchenko Copywriter: Volodymyr Navrotskyi, Olena Panasyuk Managing Director: Tatiana Shumilovich Producer: Kateryna Denysenko Production: Kanapa Restaurant Saloon

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