A. FILM
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C. OUTDOOR
D. RADIO
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H. CREATIVE USE OF MEDIA
I. PR
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K. ADVERTISING CAMPAIGNS

F-07-16. Fitness gift

AgencyGreat Advertising Group
Creative headAndrey Mordovtsev
Author of ideaAlice Florizelle
ProductLow-fat cheese
Description"The gift notifies large retail chains buyers on the appearance of a unique for the Russian market product - Oltermanni 9% cheese, the lowest-fat cheese created especially for those who watch their weight and shape.
The gift has dumbbells design and contains sports watch equipped with heart rate monitor."
AdvertiserValio
Team membersDesigner - Alice Florizelle
Creative director - Andrey Mordovtsev