A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

F-06-21. 5 senses_nose

AgencyDDVB
Creative headLeonid Feigin, Denis Lipa
Author of ideaDDVB
Series5 senses
ProductSilver Mercury festival
DescriptionChallenge: To draw attention to “Silver Mercury” festival of effective marketing.
Solution: Demonstration of the marketing communications impact on each of the consumer’s senses.
Slogans: catch an eye, creep into one’s ears, pull the tongue, untie the hands, tickle the nostrils.
AdvertiserSilver Mercury festival
Team membersJulia Krysanova - art director/typography; Daria Kaurtseva - art director: Anna Lukyanova - copywriter; Kate Filimonova - project manager; Andrey Flakonkishohki - artist