A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-06-07. Finger Torture
Agency | ISD Group |
Creative head | Viktor Shkurba |
Author of idea | Stanislav Stoyackiy |
Product | Duac acne gel |
Description | To convince teenagers to use Duac anti-acne gel we involved real experts. We introduce The Fingers. Because when you have acne, suffer not only you but your fingers too! So welcome to FingerTorture.com. In virtual chamber of tortures called FingerTorture.com it is possible to mock on fingers with the web camera, microphone and keyboard, making them fight with pimples. Every finger possesses an induvidual character and outstanding features. Illustrations make accent on the absurdity of makeup means of fighting with acne – poor fingers actively express emotions, make sad faces and writhe in hysterics. |
Advertiser | GlaxoSmithKline Pharmaceuticals Ukraine |
Team members | Alex Savin - Technical Director Michael Traverse - Strategic Director Sergey Komlev - Designer/Illustrator Dima Figol - Copywriter Anna Kumaritova - Account Director Svetlana Mironchuk - Account Manager Alina Revenko - New Business Director Andrew Sergeev - Lead Developer Konstantin Sultanov - Flash Animator Sergey Rud - Photographer |