A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

F-06-07. Finger Torture

AgencyISD Group
Creative headViktor Shkurba
Author of ideaStanislav Stoyackiy
ProductDuac acne gel
DescriptionTo convince teenagers to use Duac anti-acne gel we involved real experts.
We introduce The Fingers.
Because when you have acne, suffer not only you but your fingers too!

So welcome to FingerTorture.com.
In virtual chamber of tortures called FingerTorture.com it is possible to mock on fingers with the web camera, microphone and keyboard, making them fight with pimples.

Every finger possesses an induvidual character and outstanding features. Illustrations make accent on the absurdity of makeup means of fighting with acne – poor fingers actively express emotions, make sad faces and writhe in hysterics.
AdvertiserGlaxoSmithKline Pharmaceuticals Ukraine
Team membersAlex Savin - Technical Director
Michael Traverse - Strategic Director
Sergey Komlev - Designer/Illustrator
Dima Figol - Copywriter
Anna Kumaritova - Account Director
Svetlana Mironchuk - Account Manager
Alina Revenko - New Business Director
Andrew Sergeev - Lead Developer
Konstantin Sultanov - Flash Animator
Sergey Rud - Photographer