A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-05-11. Information KIT
| Agency | Newton Marketing |
| Creative head | Madis Ots |
| Author of idea | Signe Kaljurand |
| Product | Five star hotel |
| Description | Savoy Boutique Hotel is a small five star boutique hotel located right in the heart of Old Town of Tallinn. All guests are treated as if they were the hotel’s very first guests ever. The hotel’s mission is to pay attention to details and have a personal approach to each visitor. It’s exclusive, cosy and personal. Savoy Boutique Hotel commissioned Newton to redesign the information and supplies kit for it’s 44 rooms. To emphasize the personal approach and personal care, we played with the idea of tailor-made travel suits for men (and women). The new information kits are literally tailor-made from premium fabrics used for men’s travel suits. Each pocket is designed to perfectly fit every brochure, notepad, postcard, pen, etc. Since each information kit is hand-made, we had the possibility to use different textiles for different rooms. Information kits can be dry cleaned. The shoehorn and the leather box with handles and a loose top, where you can put your shoes in vase you wish to have them cleaned, are also hand made and only premium quality materials are used. |
| Advertiser | Savoy Boutique Hotel |
| Team members | Anti Naulainen (copy) Anne Vahermaa (designer) Rivo Raim (Account Manager) |
