A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-05-06. The Copper Bible
Agency | Landor Associates |
Creative head | Katie Taylor - Creative director |
Author of idea | David Marreiros - Designer |
Product | Russian Copper Company |
Description | What do you do to impress a Russian oligarch and industrial metal magnate who has everything? Create a bible of copper. Copper from cover to cover, this bespoke tome was hand?crafted just for him. It reflects our impressions gained during an immersion in the copper oligarch’s mining enterprises located in central Russia. The copper book is a journey of discovery. Insights into our client’s culture and business are captured through images we took during our mid?winter journey through his mines and factories deep in the isolated Urals. Inspired by the rough edges sheets of our client’s primary product, the pages of the book must be slit to reveal the photography within. The resulting torn edges intentionally simulate his prized product – copper cathode plates. |
Advertiser | Russian Copper Company |
Team members | Katie Taylor - Creative director David Marreiros - Designer |