A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-05-01. Interactive annual report SMP Bank
| Agency | AGIMA |
| Creative head | Grisha Kochenov |
| Author of idea | Grisha Kochenov |
| Product | SMP Bank |
| Description | The concept of SMP Bank 3D-city is based on the idea of the large scale and high growth of the bank during the last financial year. Charts of financial indicators are presented in the form of metaphorical skyscrapers. Streets, buildings and bus stops of the city contain clickable graphic items with information about the bank. For user navigation we developed the menu at the bottom of the screen and the service menu on the right. The users who do not want to walk around the city can download the classic PDF-version of the annual report. This project is unique not just because of the approach’s novelty – it is interesting from a technical point of view: we have developed original interface animation, panoramic navigation, sound design, etc. The technical part of the project includes Javascript code, which allows browsers to determine the device from which the user has opened the annual report. The desktop version of the report is developed with the use of flash animation, but if you open the report on iPad, the HTML5-version will be displayed. Modal windows are compatible with different browsers and platforms. |
| Advertiser | SMP Bank |
| Team members | Project team leader - Peter Fedyushkin Project Manager - Gleb Krimov Creative Director - Gregory Kochenov Web Designer - Arkady Grebennikov Technical Director - Andrew Ryzhkin Front-end developer - Dmitry Demidov Photographer - Dmitry Bubonets Copywriter - Anna Mayorov |
