A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

F-04-05. Nude Diary

AgencyLeo Burnett Ukraine
Creative headTatiana Fedorenko
Author of ideaLeo Burnett team
ProductLeo Burnett Ukraine
DescriptionEvery year we send our partners and clients uniquely designed LeoDiary. But how to create one diary that would reflect bright individualities of people working in the marketing industry?
We present the diary nude...and add special two-sided covers separately. Everyone can choose: What side of the cover represents my personality better?
“Liberty, Equality and Fraternity” or “Sex, drugs, rock’n’roll”
a MacBook cover or a soviet-era wall rag
Kamasutra or English irregular verbs
a posh purse or a hipster string bag
“The Cry”or the Cry-meme.
During the year we keep surprising our clients with new covers so we remind of ourselves x12 more often.
Our catchy on and off-line PR is bringing us new pitch invitations.
AdvertiserLeo Burnett Ukraine
Team membersArt Director: Sergii Molokovich
Copywriter: Volodymyr Navrotskyi, Olena Panasyuk, Katerina Kravchenko, Tania Shevereva
Illustrator: Denys Savchenko, Oleg Samokhin, Antonina Nikishyna, Maryana Tyshkovska
Designer: Denis Loveiko, Dmitriy Barannikov
Producer: Kateryna Denysenko
Managing Director: Tatiana Shumilovich
Client Service Director: Dmitry Gunkovsky