A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-03-08. GRILLED MASTERPIECES
Agency | Depot WPF |
Creative head | Alexey Fadeev |
Author of idea | Alexandr Zagorsky |
Product | Ragout bar & grill |
Description | Ragout is a trendy restaurant in the heart of Moscow where guests can enjoy excellent service and delicious food from famous chefs. Challenge: To mark grill menu launch, to show what exactly the visitors pay for (since our prices are slightly higher than average) & to remind them about our “star” chefs. Solution: If our chefs can create meat masterpieces using these pads alone, why not try to use the same instruments to create graphic works of art? We took bills collected at the restaurant and started immortalizing our chefs on them using just hot grill pads. Now our guests understand: whatever they choose from the new menu, they’re paying for a grilled masterpiece! |
Advertiser | Ragout bar & grill |
Team members | Alexey Fadeev, creative director Alexandr Zagorsky, art director Ekaterina Lavrova, copywriter Irina Korotich, designer Ksenia Parkhomenko, project manager |