A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

F-03-08. GRILLED MASTERPIECES

AgencyDepot WPF
Creative headAlexey Fadeev
Author of ideaAlexandr Zagorsky
ProductRagout bar & grill
DescriptionRagout is a trendy restaurant in the heart of Moscow where guests can enjoy excellent service and delicious food from famous chefs.

Challenge: To mark grill menu launch, to show what exactly the visitors pay for (since our prices are slightly higher than average) & to remind them about our “star” chefs.

Solution: If our chefs can create meat masterpieces using these pads alone, why not try to use the same instruments to create graphic works of art? We took bills collected at the restaurant and started immortalizing our chefs on them using just hot grill pads. Now our guests understand: whatever they choose from the new menu, they’re paying for a grilled masterpiece!
AdvertiserRagout bar & grill
Team membersAlexey Fadeev, creative director
Alexandr Zagorsky, art director
Ekaterina Lavrova, copywriter
Irina Korotich, designer
Ksenia Parkhomenko, project manager