A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-02-31. Calendar Brandson
| Agency | Brandson |
| Creative head | Stanislav Antonov |
| Author of idea | Brandson |
| Product | Brandson |
| Description | This year we decided to dedicate our Brandson calendar to those who sees brand strategy, hidden ideas and subtle publicity stunt – the new coming brand managers. So we tried to take their point of view. What if some current events or things that look so natural and traditional are actually part of some promotion plan? We chose various significant themes for each year and then just pressed «Submit» button, powering it up with Kafka-control regulator and disabling self-censorship. This way we got milk-chocolate “Arctic Sunrise”, equipment installer for Marilyn Monroe, the Tagil Branding Dude (say, black), yo-ho-ho and a bottle of rum ... Although, no, the rum came up later - after all, we did a calendar for the New Year. Let’s put this simple - we just used funny examples to show how branding works. This calendar was meant for our friends and customers – the people who will get the message, understand the metaphor and appreciate some new coups. The final point was made by our production department: they chose appropriate paper that corresponded with this particular concept of vintage textbook. Welcome for reading! |
| Advertiser | Brandson |
| Team members | Art Director: Stanislav Antonov Design: Ivan Pivovarov |
