A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

F-02-22. Changeable calendar

AgencyGreat Advertising Group
Creative headAndrey Mordovtsev
Author of ideaAndrey Mordovtsev
ProductHigh-tech banking
DescriptionVirtual content visible by means of augmented reality turns the calendar into a universal bank communication device. The content and its design is constantly changing throughout the year. The virtual content creation system allows to display banners linked to important messages from the bank, and to interact with social networks. The virtual content source is hosted on bank servers. That allows to modify and improve the content.
AdvertiserBBR Bank
Team membersDesigner - Anton Zhdanov
Creative director - Andrey Mordovtsev