A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-02-22. Changeable calendar
Agency | Great Advertising Group |
Creative head | Andrey Mordovtsev |
Author of idea | Andrey Mordovtsev |
Product | High-tech banking |
Description | Virtual content visible by means of augmented reality turns the calendar into a universal bank communication device. The content and its design is constantly changing throughout the year. The virtual content creation system allows to display banners linked to important messages from the bank, and to interact with social networks. The virtual content source is hosted on bank servers. That allows to modify and improve the content. |
Advertiser | BBR Bank |
Team members | Designer - Anton Zhdanov Creative director - Andrey Mordovtsev |