A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-02-16. Beyond the planetary project
| Agency | :OTVETDESIGN |
| Creative head | Arina Yushkevich |
| Author of idea | Vladimir Fedoseev |
| Product | Lakhta center |
| Description | Beyond the planetary project Lakhta center is a project of the modern business center with all the delights and European standards. We were saying that during the entire 2013. This time we took a look at the planetary achievements in terms of feelings and emotions that they evoke in a human. Pictures of cities and spectacular architectural ensembles accompanied with the quotes of the famous people about the places where they were living, dreaming, planning and building. When you come to think of it, everything once created and put down in history textbooks and reference books was in due time a result of a human genius able to experiment, go beyond standards of understanding shapes, materials, textures and light. Therefore, to make the calendar distinctive we decided to go in for the experiment. Various materials and techniques came to be widely used and helped us one way or another to deliver on target. Three types of rice – wild, round and long, not to feed the body, but to secure the eternal love to Paris; semolina for holy places of Marseille; and lightweight modelling clay for making port Rotterdam. In the end we managed to create a unique calendar for the unique “Lakhta Center” project. |
| Advertiser | Lakhta center |
| Team members | Designer Elena Kobeleva |
