A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

F-02-14. Paradigma AD Olympiad

AgencyParadigma
Creative headKirill Latyshev
Author of ideaKirill Latyshev
ProductParadigma Communication Agency
DescriptionIn late December 2013 Paradigma Communication agency presented its customers and partners with an unusual calendar on the most relevant topic of the coming year . 12 illustrations in the calendar are devoted to the Olympics with one important modification: in this case, games are held among the advertisers! In February they compete in high-speed testing of packaging, they launch brands in May and participate in demonstrations of synchronized product placement in August. In the end, Paradigma gained a victory as the one that stole the scene in stressful pre-holiday time.
AdvertiserParadigma Communication Agency
Team membersKirill Latyshev, Creative Director
Ekaterina Tarasova, Art Director
Alexander Utkin, Painter