A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-02-14. Paradigma AD Olympiad
Agency | Paradigma |
Creative head | Kirill Latyshev |
Author of idea | Kirill Latyshev |
Product | Paradigma Communication Agency |
Description | In late December 2013 Paradigma Communication agency presented its customers and partners with an unusual calendar on the most relevant topic of the coming year . 12 illustrations in the calendar are devoted to the Olympics with one important modification: in this case, games are held among the advertisers! In February they compete in high-speed testing of packaging, they launch brands in May and participate in demonstrations of synchronized product placement in August. In the end, Paradigma gained a victory as the one that stole the scene in stressful pre-holiday time. |
Advertiser | Paradigma Communication Agency |
Team members | Kirill Latyshev, Creative Director Ekaterina Tarasova, Art Director Alexander Utkin, Painter |