A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

F-02-12. Microlandscape

AgencySaatchi & Saatchi Ukraine
Creative headMykola Kovalenko
Author of ideaOleksandra Masyukevych
ProductBASF products
DescriptionIf you take a closer look into the universe of chemistry, you will see the unique world that is hidden from naked eye. In this world you can find a lot of unique and enchanting landscapes. In each one of BASF product macrographs you can easily find a lot of similarities with Ukrainian species and environment. That is why we have decided to revive micro chemistry, add some «life» in a shape of Ukrainian symbols. Together they form one whole fabulous and natural world. This is how we see a role for BASF in Ukraine – natural combination of innovative solutions and products of BASF for the welfare and prosperity of Ukraine. The more we connect today, the more harmony we enjoy tomorrow.
AdvertiserBASF
Team membersHead of Design Department: Mykola Kovalenko;
Designer: Oleksandra Masyukevych