A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-02-12. Microlandscape
Agency | Saatchi & Saatchi Ukraine |
Creative head | Mykola Kovalenko |
Author of idea | Oleksandra Masyukevych |
Product | BASF products |
Description | If you take a closer look into the universe of chemistry, you will see the unique world that is hidden from naked eye. In this world you can find a lot of unique and enchanting landscapes. In each one of BASF product macrographs you can easily find a lot of similarities with Ukrainian species and environment. That is why we have decided to revive micro chemistry, add some «life» in a shape of Ukrainian symbols. Together they form one whole fabulous and natural world. This is how we see a role for BASF in Ukraine – natural combination of innovative solutions and products of BASF for the welfare and prosperity of Ukraine. The more we connect today, the more harmony we enjoy tomorrow. |
Advertiser | BASF |
Team members | Head of Design Department: Mykola Kovalenko; Designer: Oleksandra Masyukevych |