A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
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K. ADVERTISING CAMPAIGNS
F-02-09. Feel yourself as a footballer
Agency | KEFIRMOLOKO |
Creative head | Alexander Penzev |
Author of idea | Konstantin Volkov, Alexander Penzev |
Product | Football club "Krasnodar" |
Description | Many fans are dissapointed with how the footballers play. They believe the footballers get too big salary for nothing. Football club «Krasnodar» offers the fans to try some physical loading which players have during a match, and has published a calendar that is called «Feel yourself as a footballer». Every page of the calendar show some fints, tricks and kicks which players use during the match. And you can try all of that on your playground. The calendar brought a resonance in a sports media. Eurosport.com included the calendar in the list of the best calendars of 2014 year. Sportcaster Andronov called the calendar «wonderfull». The Russian National Football Team's press attache Kasakhov evaluated this work A+. The calendar was given a lot of positive feedbacks in the internet by fans all over the Russia. |
Advertiser | Football club "Krasnodar" |
Team members | Creative director: Alexander Penzev Art-director: Daria Streleckaya Copywriters: Konstantin Volkov, Alexander Penzev Designers: Daria Streleckaya, Ivan Saigin Photographer: Oleg Bochkarev |