F-02-02. Orange daily calendar “Greatest can more”

Agency	Studio DEZA
Creative head	Alexander Suvorov
Author of idea	Irina Shmidt, Alexander Suvorov, Danil Yartsev
Product	Services of Orange Business Services
Description	We wanted the clients to interact with our calendar every day and to receive more positive information. Following the slogan of Orange “The big ones can do much more”, we decided to make the calendar consisting of 365 graphic sheets. We created unique construction of the calendar’s framework, which allows to make it lighter, to choose its position (on the wall or on the table) and, using carving in the form of an elephant, enliven the image of the brand-character. 8 designers took part in creating 365-page graphic calendar. They’ve made a collection of 365 exclusive patterns. Color patterns give the mood for holidays, and laconic black and white patterns – for weekdays. Orange’s elephant, as a real brand-character, shares useful information during the whole year, quoting great people’s thoughts and telling short stories. This part of the project was made by copywriters.
Advertiser	Orange Business Services
Team members	Leading manager: Ilona Koltynyuk Art-director: Danil Yartsev Designers: Danil Yartsev, Nina Cleopina, Irina Schmidt, Andrew Chigarev, Ylia Belova, Olga Feldman, Artem Lukichev, Galina Statcenko Copywriters: Natalia Medvedeva, Mikhail Rakov Project manager: Alexandr Petrosyan Technic designer: Kirill Andreev Product manager: Natalia Yadrihinskaya, Sergei Novikov

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