A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-01-70. SAINT KOTLER
| Agency | Depot WPF |
| Creative head | Alexey Fadeev |
| Author of idea | Alexandr Zagorsky |
| Product | personal marketing award |
| Description | When we were creating the identity for Philip Kotler's personal marketing award, our attention was drawn by one interesting fact. The famous professor's name is always surrounded by «religious» epithets. His book «Principles of Marketing» is always called the «Bible» for marketers; and Philip Kotler himself is often introduced as the «icon» of marketing… |
| Advertiser | Kotler Awards |
| Team members | Alexey Fadeev, creative director Alexandr Zagorsky, art director Alexandr Kishchenko, designer Ekaterina Lavrova, project manager |
