A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-01-49. White Square 2013
| Agency | Tomatdesign |
| Creative head | Andrey Tarakanov |
| Author of idea | Tomatdesign |
| Product | Advertising festival |
| Description | We developed the identity system for the v-international White Square advertising and marketing festival. It’s a small jubilee of the festival, so we decided to make a kind of comparison to what the fest has become today. This statement is emphasized by the slogan “Brighter! Bigger! Tougher!” – it’s how the fest and its participants changed or it’s what can visitors become after educational programs and events of the fest. So the key visuals are eggs – they hint to the well known phrase “whose balls are stronger” and invite to take part in one of the fastest growing festivals in CIS region. |
| Advertiser | Belaya Karona |
| Team members | Andrey Tarakanov, Farhad Kuchkarov, Max Arbuzov, Farhad Omirbaev, Marina Vlasova |
