A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-01-25. Ivano-Frankivsk City Visual Identity
| Agency | Aimbulance |
| Creative head | Jovan Rocanov |
| Author of idea | Jovan Rocanov |
| Product | Ivano-Frankivsk City |
| Description | The brief from the client: Over the last few years Ivano-Frankivsk has been losing its architectural style due to the vigorous growth of outdoor advertising. While the government remained inactive, the city community, especially small business representatives established a public initiative to solve the problem. They set a task to create a brand new city style and to develop a style guide for regulating outdoor advertisements in Ivano-Frankivsk. The challenges and key objectives: The challenge was to find a symbol that will epitomize more than 300 years of the city’s history. After weeks of research, we discovered one firm witness, a Ukrainian peasant. Simple, humble and hardworking, he was there to defend the city, or to repair the ruins. A single embroidery stitch from his traditional shirt became a visually striking and easily adjustable emblem which was combined with the architectural fundamentals of the city hall called Ratusha — the most prominent urban mark, both visually and metaphorically. |
| Advertiser | NGO "Innovations Workshop" |
| Team members | Denis Rostolopa — Designer Roman Havrysh — Chief Strategy Officer Anna Novozhylova — Copywriter Lana Barabanova — Creative Producer Molly Puddister — Designer Victoria Konoplyova — Account Manager |
