A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-01-23. Helping hand. Firm style for 7th Davos Philanthropic Roundtable
Agency | RAM 360 agency |
Creative head | Valeriy Primost |
Author of idea | RAM 360 Agency |
Product | 7th Davos Philanthropic Roundtable |
Description | Our task was to develop visual concept and implement it in each design element of the 7th Philanthropic Roundtable. The design concept had to symbolize the unification of the business efforts for social prosperity and evolution of philanthropy. It should express business and capital impact on charity and social welfare, as well as a new approach to usage and distribution of profit. Such concept got name «The Helping Hand». Philanthropy is based on the desire to help your neighbor. The more hands reach out for help, the more chances to get this help for those who really need it. One hand is too little when millions need help. But if this is just first hand, it’s contribution is priceless. The first hand raised up is the willingness to help. Handshake is symbol of compliance. Many hands will create a network of charity that has no boundaries. |
Advertiser | Victor Pinchuk Foundation |
Team members | Valeriy Primost, Creative Director Veronika Pedorich, Account Director Christina Tverdohleb, Account Manager Elena Krasnovskaya, Art Director Anastasia Obertas, Copywriter Tatyana Belaya, Vitaliy Golub, Designers |