A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-01-13. All-Ukrainian Advertising Coalition Corporate Identity
Agency | Saatchi & Saatchi Ukraine |
Creative head | Mykola Kovalenko |
Author of idea | Oleksandr Lytvyn |
Product | All-Ukrainian Advertising Coalition |
Description | Minimalism without rules is the main rule. Corporate identity is built on a combination of two contrasting colors of bright green and deep purple. The futuristic, spatial compositions, that form the logo of the UAC, are the main element of design. The logo has three versions of tracings, which might be used in free form. Every version can be a dominant feature of the composition. Non-standard layout highlights the style. It breaks the rules with oversized kerning and tracking. This reflects specific of advertising activities, as the territory of the dynamics and innovations. |
Advertiser | All-Ukrainian Advertising Coalition |
Team members | Head of Design Department: Mykola Kovalenko; Designer: Oleksandr Lytvyn |