A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

F-01-13. All-Ukrainian Advertising Coalition Corporate Identity

AgencySaatchi & Saatchi Ukraine
Creative headMykola Kovalenko
Author of ideaOleksandr Lytvyn
ProductAll-Ukrainian Advertising Coalition
DescriptionMinimalism without rules is the main rule. Corporate identity is built on a combination of two contrasting colors of bright green and deep purple. The futuristic, spatial compositions, that form the logo of the UAC, are the main element of design. The logo has three versions of tracings, which might be used in free form. Every version can be a dominant feature of the composition. Non-standard layout highlights the style. It breaks the rules with oversized kerning and tracking. This reflects specific of advertising activities, as the territory of the dynamics and innovations.
AdvertiserAll-Ukrainian Advertising Coalition
Team membersHead of Design Department: Mykola Kovalenko;
Designer: Oleksandr Lytvyn