A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

F-01-03. Semantic Hallucinations

AgencyVoskhod creative agency
Creative headAndrey Gubaydullin
Author of ideaVladislav Derevyannikh
Productrock band Semantic Hallucinations
Description"We have long been concerned about the lack of a logo. Obviously, we have a very long, 21-letter name (in Russian), which was normal in Sverdlovsk in the late 80s, and it’s difficult to fit them all into a logo. We’ve repeatedly held competitions and asked designers for help, but after many years that has yielded no results... "
Sergey Bobunetc frontman of Semantic Hallucinations
We decided to assign the font style a visual code, which would be unmistakable in any form, even if the letters were replaced by dots or symbols.
In addition to the logo font, we also created a symbol using 21 pictographs that resonate with the philosophy of the group and illustrate many famous songs of Semantic Hallucinations.
Advertiserrock band Semantic Hallucinations
Team members-