A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
E-09-14. VELCOM. ITALIA. COMPLIMENTS
Agency | Not Perfect | Y&R |
Creative head | Aleksandrs Betins |
Author of idea | Aleksandrs Betins |
Series | VELCOM. ITALIA. SUMMER IS CALLING |
Product | Tariff plan “The summer is calling” |
Description | Velcom offered new tariff plan “The summer is calling” and organised a lottery with a trip to Italy as its grand prix. In Italia gesture language is important. The TV ad stories were done in Italian vintage style, as a training course for the coming trip to Italy - locally loved celebrity introduced the audience to several kinky peculiarities of Italians, such as gestures turning the speech juicier, accent making any story pleasant to hear, irresistible mimics and expressions and specific bargaining skills – that all might turn out to be really useful. |
Advertiser | Velcom |
Team members | Kristaps Cirulis - junior creative |