A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

E-09-12. VELCOM. ITALIA. GESTURE LANGUAGE

AgencyNot Perfect | Y&R
Creative headAleksandrs Betins
Author of ideaAleksandrs Betins
SeriesVELCOM. ITALIA. SUMMER IS CALLING
ProductTariff plan “The summer is calling”
DescriptionVelcom offered new tariff plan “The summer is calling” and organised a lottery with a trip to Italy as its grand prix.
In Italia gesture language is important. The TV ad stories were done in Italian vintage style, as a training course for the coming trip to Italy - locally loved celebrity introduced the audience to several kinky peculiarities of Italians, such as gestures turning the speech juicier, accent making any story pleasant to hear, irresistible mimics and expressions and specific bargaining skills – that all might turn out to be really useful.
AdvertiserVelcom
Team membersKristaps Cirulis - junior creative