A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

E-09-07. First word

AgencyTHINKMcCANN
Creative headEugene Kaminsky
Author of ideaElena Gnucheva, Rostyslav Vyshnevy, Victor Vysotsky
Productfresh chicken meat
DescriptionWhen the brand is truly popular, it becomes a part of people’s lives. That has happen with Nasha Ryaba brand. It is now the product which is trusted by Ukrainian parents, when it comes to the healthy food for their kids. And it often becomes a witness of the most important and the most sensitive moments of Ukrainian families’ lives.
The story is about the precious gift, that husband present to his wife. The gift is first word that was pronounced by their little son. The story proves how important for us are support and love of our close ones, how important is to give the best to those we care. Thus, the fact, that 68% of Ukrainians prefer Nasha Ryaba for feeding their little kids* gains emotional value and power of persuasion.
AdvertiserPJSC “Mironivsky Hliboproduct”
Team membersEugene Kaminsky, creative director
Rostyslav Vyshnevy, creative group head
Natalia Koval, art director
Victor Vysotsky, senior copywriter
Helen Gnucheva, copywriter
Anastasiya Kostikova, account manager
Olga Rozhankivska, group account director
Julia Golota, client service director