A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
E-08-18. Oti & Pi Phone
| Agency | PROVID |
| Creative head | Sergey Zinoview – creative director |
| Author of idea | Denis Khanenko / Olga Pozharskaya |
| Series | Oti & Pi |
| Product | the cards with PayPass contactless payment technology |
| Description | PayPass is a modern and new technology in our country which has completely changed the approach to the way of payment. Now we have a great number of ways how to pay at the checkout. If you want you may paste your chip sticker on the mobile phone or on the charm pendant. You just bring the sticker to the credit card machine and … voila – the payment is made. Thus, the advertisement of such a product can’t be gloomy and boring. So, we decided to promote this product via funny cartoons. We created two clay heroes and called them Oti and Pi. They possess infinite possibilities of their body metamorphosis. Our heroes are constantly putting on some funny acts. Their main task is to pay in different way via contactless chip stickers and cards. Oti and Pi are having fun, playing different tricks and entertain the audience! In such a soft way they promote the PayPass technology. |
| Advertiser | OTP Bank |
| Team members | Sergey Zinoview – creative director Olga Pozharskaya – at-director Denis Khanenko – copywriter |
